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Entries tagged with “
Mobile
”February 9, 2012 6:39 PM
Endless Aisles tagged “Mobile”
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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February 3, 2012 9:16 AM
Expect Big Changes At Facebook tagged “Mobile”
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Mobile”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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January 3, 2012 9:09 AM
The Year Of More tagged “Mobile”
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more
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December 29, 201112:56 PM
The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “Mobile”
Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Mobile”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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December 8, 201110:20 PM
The Best Response tagged “Mobile”
It's getting harder and harder to respond back to everyone. I often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Mobile”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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November 18, 2011 8:53 PM
The Next Internet... Perspective Is Everything tagged “Mobile”
Roger McNamee is an interesting character and he has a perspective of the Web, Internet and mobile that we don't often see. Watch this (it's 15 minutes long) and think about what's coming next... by what's happening now:... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Mobile”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Mobile”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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September 24, 2011 7:26 AM
Keep Yourself Alive tagged “Mobile”
Who will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Mobile”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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July 9, 2011 1:19 PM
Six Links Worthy Of Your Attention #55 tagged “Mobile”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Mobile”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
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June 24, 2011 8:24 PM
The One Screen World tagged “Mobile”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
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June 20, 2011 6:34 PM
Removing Technology tagged “Mobile”
It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end... Read more
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June 16, 201110:32 PM
A Philosophy Of Tenacity tagged “Mobile”
Success in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause. Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this:... Read more
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June 4, 2011 6:36 PM
Death Of The Teaser Campaign tagged “Mobile”
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more
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June 1, 2011 8:57 PM
Twitter Doesn't Do Everything Well tagged “Mobile”
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more
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