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Mobile

April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Mobile”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

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February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Mobile”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Mobile”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


January 30, 201410:22 PM

The Blog Turns 20 This Year tagged “Mobile”

Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take. This... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Mobile”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Mobile”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Mobile”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Mobile”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


August 2, 2013 8:28 AM

Facebook Is About To Explode (In A Good Way) tagged “Mobile”

Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It's getting easier to hop on the hype wagon these days. Just yesterday, the stock price passed its... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Mobile”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Mobile”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


June 6, 201312:53 PM

The End Of Work-Life Balance tagged “Mobile”

We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended a conference in New York City called, Mirren New Business. It's about as niche of a conference as they come.... Read more

By Mitch Joel


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Mobile”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


May 3, 2013 7:35 PM

The New Digital Age tagged “Mobile”

There's a new book in town that is worthy of your attention. No, this isn't a self-promotional post about CTRL ALT Delete (as I head into promotion for it next week, you can be sure that there will be plenty... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Mobile”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “Mobile”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Mobile”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


March 7, 2013 9:10 AM

The Future Of Facebook And The Newsfeed tagged “Mobile”

Do you remember Facebook before the timeline... before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg, was going to destroy the... Read more

By Mitch Joel


March 1, 201310:26 PM

Google Glass And Thinking Differently About Technology tagged “Mobile”

Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Mobile”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


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