Search Results
Entries tagged with “

Mobile

February 5, 2016 7:25 AM

Digital Transformation And The Big Bet tagged “Mobile”

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

Utilities:


February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Mobile”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

Utilities:


January 4, 2016 8:49 AM

What Can We Expect From Digital Media This Year? tagged “Mobile”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Mobile”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

Utilities:


November 27, 201511:17 PM

Apps Are Media tagged “Mobile”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

Utilities:


November 6, 2015 7:17 PM

What's Next?... Now, There Is An Answer tagged “Mobile”

"What's next?" Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for... Read more

By Mitch Joel

Utilities:


September 24, 201511:53 PM

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits... tagged “Mobile”

Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Jonah Peretti has had a front-row seat. As the... Read more

By Mitch Joel

Utilities:


July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Mobile”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

Utilities:


July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Mobile”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

Utilities:


July 2, 201511:35 PM

Don't Take A Technology Sabbatical tagged “Mobile”

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel... Read more

By Mitch Joel

Utilities:


June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Mobile”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

Utilities:


June 19, 2015 7:07 PM

What Is Code? tagged “Mobile”

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook, YouTube and more. Every Saturday, I share links with good friends, Alistair Croll and Hugh McGuire. The process is simple: Each one of us... Read more

By Mitch Joel

Utilities:


June 18, 201511:09 PM

Is Television Lying To Us? tagged “Mobile”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

Utilities:


June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Mobile”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

Utilities:


May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Mobile”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

Utilities:


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Mobile”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

Utilities:


March 27, 2015 3:09 PM

The Digital Reality tagged “Mobile”

Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and... Read more

By Mitch Joel

Utilities:


March 24, 2015 8:11 AM

Email. You're Doing It Wrong. tagged “Mobile”

I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations... Read more

By Mitch Joel

Utilities:


February 11, 201511:54 PM

The End Of Technology tagged “Mobile”

How productive is voicemail for you? It happens all of the time. A new technology comes out and makes something so commonplace to our daily lives so completely antiquated. Back in 2007 (yes, close to eight years ago), I came... Read more

By Mitch Joel

Utilities:


January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Mobile”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7 8 9 10