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Mobile

March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Mobile”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

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March 17, 2017 1:41 PM

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats tagged “Mobile”

It's happening. It's going to happen. Brands, be prepared. It's a binary world when it comes to those who believe in augmented and virtual reality. Many business professionals believe that this is all hype. Many business professionals believe that it... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Mobile”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Mobile”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Mobile”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium tagged “Mobile”

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Mobile”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Mobile”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Mobile”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Mobile”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Mobile”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Mobile”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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December 17, 2016 5:01 AM

Six Links Worthy Of Your Attention #339 tagged “Mobile”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Mobile”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Mobile”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Mobile”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Mobile”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

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September 19, 2016 7:52 AM

Self-Driving Cars, Trucks And... Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mobile”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Mobile”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Mobile”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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