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Mitch Joel

February 25, 2017 5:44 AM

Six Links Worthy Of Your Attention #349 tagged “Mitch Joel”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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February 25, 2017 5:44 AM

Six Links Worthy Of Your Attention #349 tagged “Mitch Joel”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

Utilities:


February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Mitch Joel”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

Utilities:


February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Mitch Joel”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

Utilities:


February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Mitch Joel”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Mitch Joel”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Mitch Joel”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Mitch Joel”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Mitch Joel”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Mitch Joel”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

Utilities:


February 20, 201710:28 AM

Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mitch Joel”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 20, 201710:28 AM

Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mitch Joel”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


February 18, 2017 5:44 AM

Six Links Worthy Of Your Attention #348 tagged “Mitch Joel”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

Utilities:


February 18, 2017 5:44 AM

Six Links Worthy Of Your Attention #348 tagged “Mitch Joel”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

Utilities:


February 17, 2017 3:23 PM

The Data Is Watching You tagged “Mitch Joel”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

Utilities:


February 17, 2017 3:23 PM

The Data Is Watching You tagged “Mitch Joel”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

Utilities:


February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Mitch Joel”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Mitch Joel”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

Utilities:


February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Mitch Joel”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

Utilities:


February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Mitch Joel”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

Utilities: