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Mirum Blog

February 26, 2017 7:31 AM

The Social Organism With Oliver Luckett - This Week's Six Pixels Of Separation Podcast tagged “Mirum Blog”

Episode #555 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When it comes to celebrity and athletes winning at social media, many point to Oliver Luckett. Oliver Luckett is a... Read more

By Mitch Joel

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February 26, 2017 5:15 AM

SPOS #555 - The Social Organism With Oliver Luckett tagged “Mirum Blog”

Welcome to episode #555 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #555 - Host: Mitch Joel. When it comes to celebrity and athletes winning at... Read more

By Mitch Joel

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February 25, 2017 5:44 AM

Six Links Worthy Of Your Attention #349 tagged “Mirum Blog”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Mirum Blog”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Mirum Blog”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Mirum Blog”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Mirum Blog”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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February 20, 201710:28 AM

Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mirum Blog”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 19, 2017 6:53 AM

How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast tagged “Mirum Blog”

Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends.... Read more

By Mitch Joel

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February 19, 2017 5:03 AM

SPOS #554 - How To Be Happy, Awesome And Authentic With Neil Pasricha tagged “Mirum Blog”

Welcome to episode #554 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #554 - Host: Mitch Joel. Sometimes, in life, you get lucky. You meet someone that... Read more

By Mitch Joel

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February 18, 2017 5:44 AM

Six Links Worthy Of Your Attention #348 tagged “Mirum Blog”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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February 17, 2017 3:23 PM

The Data Is Watching You tagged “Mirum Blog”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Mirum Blog”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Mirum Blog”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

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February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Mirum Blog”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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February 13, 2017 8:55 AM

The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mirum Blog”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 12, 2017 7:54 AM

Reinvent Yourself With James Altucher - This Week's Six Pixels Of Separation Podcast tagged “Mirum Blog”

Episode #553 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. James Altucher is one of the best non-fiction writers that I know. He writes quality. He writes quantity. He... Read more

By Mitch Joel

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February 12, 2017 5:14 AM

SPOS #553 - Reinvent Yourself With James Altucher tagged “Mirum Blog”

Welcome to episode #553 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #553 - Host: Mitch Joel. James Altucher is one of the best non-fiction writers... Read more

By Mitch Joel

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February 11, 2017 5:44 AM

Six Links Worthy Of Your Attention #347 tagged “Mirum Blog”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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February 10, 201711:07 AM

Don't Confuse Growth For Relevance tagged “Mirum Blog”

Just because something does not post Wall Street growth, it does not mean that it is dying or no longer relevant. This may seem obvious, but it doesn't look so obvious if you study the current marketplace and business climate.... Read more

By Mitch Joel

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