Millennials

It's not possible for your brand to sell anybody anything in an online social network. (unless all you're doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more... Read more

By Mitch Joel

A couple of weeks back I saw a segment on 60 Minutes entitled, The Millennials Are Coming! (now available online). This is the new Generation Y (or Gen X). It's people born between 1980 - 1995 (currently aged 12 -... Read more

By Mitch Joel