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Microsite

May 14, 201310:07 AM

Designing A Better Website tagged “Microsite”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Microsite”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content tagged “Microsite”

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more

By Mitch Joel


March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Microsite”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel


March 6, 2010 8:46 PM

The End Of Big Website Builds tagged “Microsite”

If you thought fragmentation was changing the way a brand buys media, just wait until you see what it's going to do to the Digital Marketing space. Are the days of big websites and long website builds numbered? It could... Read more

By Mitch Joel


January 18, 2010 9:31 PM

Social Media Gurus - That Old Chestnut tagged “Microsite”

Who should own Social Media? It's starting to feel like we're constantly trotting out the same old dead horse to beat (it's a nasty saying, but it's true). Countless Blog posts (here. there and everywhere) have spent years detailing, dissecting... Read more

By Mitch Joel


January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Microsite”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel


December 11, 2009 3:22 PM

Back To Basics tagged “Microsite”

As the New Year approaches, it's easy to get caught up in the "what's next?" or "what should we be looking at in 2010?" questions. The truth is that your best bet is to ensure that what you currently have... Read more

By Mitch Joel


April 1, 200910:31 PM

Always Remember Marketing Is Not Advertising tagged “Microsite”

It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more

By Mitch Joel


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