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Messaging App

July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Messaging App”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Messaging App”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Messaging App”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


December 20, 2012 4:09 PM

The Impermanent Internet tagged “Messaging App”

The Internet is like an elephant: it never forgets. Whether it's a deep cache, a like on Facebook, a retweet, a simple Google search, a screen capture or more, it seems like the Internet is a massive repository for everything... Read more

By Mitch Joel


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