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Messaging

December 2, 2016 3:11 PM

The 15 Best Business Books Of 2016 tagged “Messaging”

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016... in... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Messaging”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Messaging”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Messaging”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Messaging”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Messaging”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “Messaging”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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November 16, 2015 8:40 AM

Social Media During Times Of Crisis tagged “Messaging”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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February 19, 2014 7:35 PM

16 Billion Things To Think About tagged “Messaging”

It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking your head in disbelief. There is probably no topic (this week) that caused this kind of visceral reaction more than... Read more

By Mitch Joel


January 8, 201411:56 PM

Did Google Just Kill Email? tagged “Messaging”

Don't know someone's email address? No need to fret, Google is here. Confused? Don't be. Let's go back in time to a blog post titled, Is Google+ About To Make Facebook Frown?, from January 2012: "Google has the power (and... Read more

By Mitch Joel


March 29, 2013 7:12 PM

Others tagged “Messaging”

We don't celebrate our differences enough. It's somewhat ironic, sad and true. If you look at the news, there is always somebody, somewhere doing their best to push their values and beliefs on others. We could be talking about race,... Read more

By Mitch Joel


September 20, 2011 6:38 PM

The Value (And Waste) Of Twitter tagged “Messaging”

I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the... Read more

By Mitch Joel


August 16, 2011 7:21 PM

Spamming Mechanisms tagged “Messaging”

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately,"... Read more

By Mitch Joel


January 26, 201111:42 AM

Get Paid To Watch YouTube, Play on Facebook And Follow Twitter tagged “Messaging”

That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more

By Mitch Joel


December 25, 2010 8:00 PM

It's The Position And Principle That Brings An Idea To Life tagged “Messaging”

Whether you're trying to brand a new product or service or write a speech that will change the world, there is one universal truth... It is - and always will be - about the position and principle - that gets... Read more

By Mitch Joel


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