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Mediapost

March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Mediapost”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Mediapost”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Mediapost”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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October 10, 2015 7:17 AM

Six Links Worthy Of Your Attention #277 tagged “Mediapost”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Mediapost”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be tagged “Mediapost”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Mediapost”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Mediapost”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Mediapost”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Mediapost”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Mediapost”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Mediapost”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Mediapost”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Mediapost”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


March 24, 2013 8:19 AM

The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Mediapost”

Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more

By Mitch Joel


March 24, 2013 8:02 AM

SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Mediapost”

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more

By Mitch Joel

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March 19, 2013 2:04 PM

You Must Read This! tagged “Mediapost”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


March 14, 201310:20 PM

End Of Blogs tagged “Mediapost”

I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Mediapost”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Mediapost”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


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