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Entries tagged with “
Mediapost
”December 29, 201112:56 PM
The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “Mediapost”
Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Mediapost”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Mediapost”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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October 13, 2011 8:41 AM
The Main Lesson That Digital Offers The World tagged “Mediapost”
True story... I was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Mediapost”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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March 23, 2011 6:32 PM
What Type Of Advertising Has The Most Influence? tagged “Mediapost”
You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more
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March 22, 201110:53 PM
Do You Need A Mobile Version Of Your Website? tagged “Mediapost”
No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more
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March 19, 2011 8:48 PM
TV Everywhere tagged “Mediapost”
If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more
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March 9, 201110:40 PM
The Ugly Truth About Business Models And The Advertising Scapegoat tagged “Mediapost”
Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more
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February 25, 2011 8:44 PM
When Mobile Eats The Internet's Lunch tagged “Mediapost”
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more
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January 19, 201110:56 PM
The New Mass Media Is The iPad tagged “Mediapost”
The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010... Read more
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December 30, 2010 3:09 PM
Content Pays tagged “Mediapost”
Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people... Read more
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December 3, 2010 2:33 PM
Online Advertising Sucks tagged “Mediapost”
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Mediapost”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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October 23, 2010 7:24 PM
Six Links Worthy Of Your Attention #18 tagged “Mediapost”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more
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October 12, 201012:01 PM
Social Media Is A Big Waste Of Time tagged “Mediapost”
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more
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October 8, 2010 2:59 PM
Advertisers Are Doing It Wrong tagged “Mediapost”
Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more
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July 3, 2010 1:25 PM
Six Links Worthy Of Your Attention tagged “Mediapost”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Last week, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web... Read more
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July 14, 2009 9:38 PM
Where The Marketing Budgets Are Going tagged “Mediapost”
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more
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February 8, 2008 8:33 PM
Online Social Networks And Advertising Don't Mix tagged “Mediapost”
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue... Read more
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