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Entries tagged with “
Mediapost
”April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Mediapost”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
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March 24, 2013 8:19 AM
The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Mediapost”
Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more
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March 24, 2013 8:02 AM
SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Mediapost”
Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more
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March 19, 2013 2:04 PM
You Must Read This! tagged “Mediapost”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
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March 14, 201310:20 PM
End Of Blogs tagged “Mediapost”
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Mediapost”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Mediapost”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Mediapost”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Mediapost”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Mediapost”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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November 8, 2012 9:53 AM
Marketing Must Adapt To The New Reader tagged “Mediapost”
It's strange to say this, but we're reading more than ever. We may not be reading Hemingway... but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch.... Read more
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October 26, 2012 6:07 PM
Understanding The Digital Marketing Agency tagged “Mediapost”
There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more
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October 11, 2012 2:53 PM
Where To Put The Blame tagged “Mediapost”
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more
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August 26, 2012 2:38 PM
The Pioneers Of Online Advertising tagged “Mediapost”
Episode #320 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If... Read more
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August 26, 2012 9:00 AM
SPOS #320 - The Early Days Of Online Advertising With Cory Treffiletti tagged “Mediapost”
Welcome to episode #320 of Six Pixels Of Separation - The Twist Image Podcast. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the... Read more
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August 16, 2012 7:41 PM
The Power Of Direct Relationships tagged “Mediapost”
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more
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August 3, 2012 8:01 PM
The Era Of Exponential Marketing tagged “Mediapost”
Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more
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June 30, 2012 1:57 PM
T-Commerce And The Rise Of Tablet Shopping tagged “Mediapost”
Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch,... Read more
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June 30, 2012 1:57 PM
T-Commerce And The Rise Of Tablet Shopping tagged “Mediapost”
Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch,... Read more
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June 29, 2012 4:01 PM
What You Need To Know About Facebook, Content And Brands tagged “Mediapost”
It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more
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