Mediabizbloggers

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel

Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market... Read more

By Mitch Joel

"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more

By Mitch Joel