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Media Usage

April 2, 2011 7:35 PM

When Is This Going To End? tagged “Media Usage”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


January 20, 201010:22 PM

Kids Today tagged “Media Usage”

In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more

By Mitch Joel


November 25, 2008 3:50 PM

TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Media Usage”

TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more

By Mitch Joel


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