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Media Strategy

April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Media Strategy”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

Utilities:


March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Media Strategy”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


August 11, 2012 4:30 PM

The Most Amazing Internet Stock Of The Year tagged “Media Strategy”

What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Media Strategy”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


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