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Media Spend

April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Media Spend”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Media Spend”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Media Spend”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Media Spend”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Media Spend”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Media Spend”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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June 9, 201111:12 PM

The Age Of Accountability tagged “Media Spend”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


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