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Media Pundit

December 10, 201311:51 PM

The Porous Web tagged “Media Pundit”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Media Pundit”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 30, 2013 8:01 PM

When Important Websites Crash tagged “Media Pundit”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Media Pundit”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Media Pundit”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


January 21, 2013 3:40 PM

Three New(ish) Trends In Digital Media tagged “Media Pundit”

Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more

By Mitch Joel


December 11, 2012 5:55 PM

The End Of The Smartphone tagged “Media Pundit”

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media tagged “Media Pundit”

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Media Pundit”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


September 25, 2012 9:39 AM

Where Everybody Knows Your Name... And Face tagged “Media Pundit”

Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business tagged “Media Pundit”

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


June 5, 2012 7:44 PM

Is Social Media Too Good To Be True? tagged “Media Pundit”

Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more

By Mitch Joel


January 3, 2012 9:09 AM

The Year Of More tagged “Media Pundit”

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


August 30, 201110:41 AM

Apple Turns Its i To Television tagged “Media Pundit”

Are you paying attention to Apple's next move? At the top of the trending rumors for the next version of the iPad (iPad 3 - for those keeping score at home) is that it will have retina display. The everyday... Read more

By Mitch Joel


July 12, 2011 8:36 AM

The Case For Myspace tagged “Media Pundit”

In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more

By Mitch Joel


May 24, 2011 9:10 AM

LinkedIn, Social Media And Bubbles tagged “Media Pundit”

Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Media Pundit”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Media Pundit”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


March 1, 201110:24 AM

Poke, Poke... Who's There? It's Seth Godin tagged “Media Pundit”

How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more

By Mitch Joel


February 12, 2011 1:18 PM

Six Links Worthy Of Your Attention #34 tagged “Media Pundit”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


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