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Media Property

July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Media Property”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Media Property”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


April 28, 2012 9:13 AM

The Panic Over Pinterest tagged “Media Property”

By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Media Property”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


December 31, 200810:24 PM

09 Blogs To Watch In 09 tagged “Media Property”

Everyone knows the big, major a-list Bloggers who get all of the attention. Blogs are shifting away from being personal journals to being full-fledged media properties. It is increasingly difficult to stand out in the crowd. With hundreds of millions... Read more

By Mitch Joel


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