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Media Professional

May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Media Professional”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Media Professional”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Media Professional”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Media Professional”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Media Professional”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


April 30, 201312:55 PM

Is Google Breeding An Army Of "Glassholes"? tagged “Media Professional”

The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more

By Mitch Joel


December 25, 2012 9:17 AM

The Right Fit tagged “Media Professional”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


September 20, 201110:21 AM

What New Media Must Learn From Comics tagged “Media Professional”

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the... Read more

By Mitch Joel


August 9, 201110:45 AM

Cloud Computing And The Streaming Of Everything Will Change Media Forever tagged “Media Professional”

We're getting much closer to the world of dumb clients... and that's a smart thing. Five years ago, the conversation about live video streaming was always relegated to a conversation about "the pipe" (the technology and the ability to deliver... Read more

By Mitch Joel


June 15, 2011 5:04 PM

What The World Needs Now Is More Media Hackers tagged “Media Professional”

Do you think that traditional mass media companies are really going to invent the future of media? It doesn't look good for them. You can say that it's somewhat ironic that a column like this might appear in The Huffington... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Media Professional”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Media Professional”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel


September 1, 2010 7:15 AM

The Truth, The Whole Truth And Nothing But The Truth tagged “Media Professional”

There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more

By Mitch Joel


December 12, 2009 1:31 PM

Alternative Ways For Businesses To Use Twitter tagged “Media Professional”

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more

By Mitch Joel


October 24, 200910:25 PM

The Part Of Social Media That Freaks Out Freelance Writers tagged “Media Professional”

Before getting into the meat of this Blog post, let it be known that I have been (and continue to be) a freelance writer (been at it since 1989). Yes, I have a full-time job (as President of Twist Image... Read more

By Mitch Joel


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