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Media Post

November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Media Post”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

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September 4, 2016 7:44 AM

Chuck Martin On All Things Connected - This Week's Six Pixels Of Separation Podcast tagged “Media Post”

Episode #530 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's... Read more

By Mitch Joel

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September 4, 2016 6:22 AM

SPOS #530 - Chuck Martin On All Things Connected tagged “Media Post”

Welcome to episode #530 of Six Pixels Of Separation - The Mirum Podcast. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true. He is also a bestselling author, CEO of... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Media Post”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Media Post”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Media Post”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Media Post”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Media Post”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Media Post”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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October 10, 2015 7:17 AM

Six Links Worthy Of Your Attention #277 tagged “Media Post”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Media Post”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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December 11, 201411:49 PM

The Way Television Should Be tagged “Media Post”

What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Media Post”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Media Post”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Media Post”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Media Post”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Media Post”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Media Post”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Media Post”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Media Post”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


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