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Media Platform

December 5, 2014 5:39 PM

Everything Is Mobile, And The World According To Vice tagged “Media Platform”

Houston, We Have A Problem. I've known Shane Smith for over twenty years. Most people know Shane as the co-founder of Vice. We first met in the early nineties, when he was launching a local alternative publication called, Voice Of... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Media Platform”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “Media Platform”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

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January 30, 201410:22 PM

The Blog Turns 20 This Year tagged “Media Platform”

Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take. This... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Media Platform”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Media Platform”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube tagged “Media Platform”

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Media Platform”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Media Platform”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

By Mitch Joel


August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “Media Platform”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

By Mitch Joel


June 1, 2011 8:57 PM

Twitter Doesn't Do Everything Well tagged “Media Platform”

Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more

By Mitch Joel


August 3, 2010 8:53 AM

Digital Storyteller tagged “Media Platform”

The concept of transmedia and Digital Storytelling is the new Social Media. You can't throw a Digital Marketing Strategist without hearing the words "transmedia" or "digital storytelling" before they plunk against the ground. It's an exciting time to be in... Read more

By Mitch Joel


September 19, 2009 2:53 PM

When Love Comes To Town - A Mass Media Love Story tagged “Media Platform”

People say that Mass Media doesn't matter anymore. People say that Blogging and online social networks are the new reality. That may not be the case... Imagine a world without Mass Media (which is something that many "Social Media Experts"... Read more

By Mitch Joel


September 13, 2009 9:59 AM

Benchmarking The Internet Against TV tagged “Media Platform”

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

By Mitch Joel


March 31, 2009 4:37 PM

Step Away From The Desk tagged “Media Platform”

The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward ever-more quickly with the proliferation of netbooks, wi-fi anywhere and a Starbucks on every corner. We are quickly moving into... Read more

By Mitch Joel


March 2, 200911:43 PM

Ethics In Blogging For Dollars tagged “Media Platform”

Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more

By Mitch Joel


November 25, 2008 3:50 PM

TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Media Platform”

TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more

By Mitch Joel


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