Entries tagged with “

Media Platform

”

December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Media Platform”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

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October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Media Platform”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

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August 10, 2011 3:31 PM

The Biggest Mistake Brands Make When It Comes To Social Media tagged “Media Platform”

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more

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June 1, 2011 8:57 PM

Twitter Doesn't Do Everything Well tagged “Media Platform”

Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more

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August 3, 2010 8:53 AM

Digital Storyteller tagged “Media Platform”

The concept of transmedia and Digital Storytelling is the new Social Media. You can't throw a Digital Marketing Strategist without hearing the words "transmedia" or "digital storytelling" before they plunk against the ground. It's an exciting time to be in... Read more

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September 19, 2009 2:53 PM

When Love Comes To Town - A Mass Media Love Story tagged “Media Platform”

People say that Mass Media doesn't matter anymore. People say that Blogging and online social networks are the new reality. That may not be the case... Imagine a world without Mass Media (which is something that many "Social Media Experts"... Read more

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September 13, 2009 9:59 AM

Benchmarking The Internet Against TV tagged “Media Platform”

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

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March 31, 2009 4:37 PM

Step Away From The Desk tagged “Media Platform”

The idea of the Digital Nomad (now, also an online community courtesy of Dell) has been lingering and pushing forward ever-more quickly with the proliferation of netbooks, wi-fi anywhere and a Starbucks on every corner. We are quickly moving into... Read more

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March 2, 200911:43 PM

Ethics In Blogging For Dollars tagged “Media Platform”

Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more

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November 25, 2008 3:50 PM

TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Media Platform”

TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more

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