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Media Planning

June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Media Planning”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Media Planning”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Media Planning”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Media Planning”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


May 16, 2009 6:41 AM

Display Advertising And Search Are Connected At The Hip tagged “Media Planning”

The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more

By Mitch Joel


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Media Planning”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


January 25, 200811:49 PM

Google Eats Advertising For Breakfast tagged “Media Planning”

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and... Read more

By Mitch Joel


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