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Media Outlet

December 10, 201311:51 PM

The Porous Web tagged “Media Outlet”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


October 25, 2013 7:47 AM

The Price Of Personalization tagged “Media Outlet”

What kind of advertising do you want? It's a serious question. It's a question that most consumers don't ask themselves, but they should. I was invited to speak at Vogue magazine's leadership conference in New York City the other... Read more

By Mitch Joel


August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Media Outlet”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


May 24, 2013 9:27 PM

Embrace The Squiggle tagged “Media Outlet”

I do not know who Jake Bronstein is. I'm simply a huge fan of Jonathan Fields and the Good Life Project. So, whenever Jonathan releases a new episode (which you can now subscribe to as a podcast), I watch it.... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That? tagged “Media Outlet”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


March 29, 2013 7:12 PM

Others tagged “Media Outlet”

We don't celebrate our differences enough. It's somewhat ironic, sad and true. If you look at the news, there is always somebody, somewhere doing their best to push their values and beliefs on others. We could be talking about race,... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Media Outlet”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


August 22, 2012 3:39 PM

The Fatigue Of A Great Offer tagged “Media Outlet”

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel


April 10, 201211:30 AM

The Church And State Of Advertising tagged “Media Outlet”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


December 13, 201112:11 PM

How to Recover From Social Media Blunders tagged “Media Outlet”

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more

By Mitch Joel


December 3, 2010 2:33 PM

Online Advertising Sucks tagged “Media Outlet”

How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more

By Mitch Joel


September 1, 2010 7:15 AM

The Truth, The Whole Truth And Nothing But The Truth tagged “Media Outlet”

There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more

By Mitch Joel


May 30, 2010 1:28 PM

What Is Your Homepage? tagged “Media Outlet”

One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is always front and center. In April 2009, I asked, what is your homepage?, and in thinking about how Sunday tends... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Media Outlet”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


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