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Media Mix

May 17, 2012 7:40 PM

Leaving Facebook tagged “Media Mix”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


October 26, 2011 9:26 PM

The Next Layer Of Social Media tagged “Media Mix”

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Media Mix”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


September 15, 201011:54 PM

Is Social Media Right For Every Business? tagged “Media Mix”

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

By Mitch Joel


September 8, 2010 4:03 PM

TV Worth Checking Into tagged “Media Mix”

The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more

By Mitch Joel


June 12, 2009 7:05 AM

The Power Of Traditional Mass Media tagged “Media Mix”

It's easy to sit around and complain that "people don't get it" and it's equally easy to dismiss traditional media for what it really is: a huge powerhouse and place where your future customer is right now. Here are some... Read more

By Mitch Joel


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