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Media Metrics

June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Media Metrics”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

Utilities:


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Media Metrics”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


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