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Media Measurement

June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Media Measurement”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

Utilities:


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Media Measurement”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


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