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Media Hacker

March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Media Hacker”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 19, 2013 2:04 PM

You Must Read This! tagged “Media Hacker”

What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more

By Mitch Joel


March 5, 201312:21 PM

The Other Story Of The Smartphone tagged “Media Hacker”

When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Media Hacker”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Media Hacker”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


January 22, 201312:27 PM

Why I'm Proud To Be A Dummy tagged “Media Hacker”

A true story... The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making... Read more

By Mitch Joel


December 25, 2012 9:17 AM

The Right Fit tagged “Media Hacker”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


December 11, 2012 5:55 PM

The End Of The Smartphone tagged “Media Hacker”

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch... Read more

By Mitch Joel


November 27, 2012 6:31 PM

The Future Of Iconic Brands tagged “Media Hacker”

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more

By Mitch Joel


November 13, 2012 8:01 AM

Why Email Needs A Facelift tagged “Media Hacker”

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email), and while some of the email clients have advanced... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Media Hacker”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Media Hacker”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Media Hacker”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


September 18, 2012 5:28 PM

When Digital Just Won't Do tagged “Media Hacker”

If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google, of course. Buying collectibles isn't what it used to be. For comic book fans, you would have to go to... Read more

By Mitch Joel


September 3, 2012 2:15 PM

The Resurrection Of Podcasting tagged “Media Hacker”

Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Media Hacker”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


August 7, 2012 1:44 PM

A Better Waze To Handle Traffic tagged “Media Hacker”

Israeli drivers are insane. This isn't a scientific fact, but rather a commonly held belief with the rest of the world (and, by some Israelis). This small strip of land in the Middle East is notorious for edgy drivers who... Read more

By Mitch Joel


July 24, 2012 1:43 PM

What New Media Has Taught Us About Truth tagged “Media Hacker”

With each tragedy comes new learning. There is no way to make any sense of the madness that transpired this past week in Colorado as twelve people died and close to sixty were injured as a lone gunman entered a... Read more

By Mitch Joel


July 9, 2012 7:33 PM

Is Your Business All About the Product? Or the People? tagged “Media Hacker”

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more

By Mitch Joel


June 26, 2012 4:51 PM

Are Startups The Future Of Media? tagged “Media Hacker”

Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more

By Mitch Joel


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