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Media Fragmentation

September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Media Fragmentation”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Media Fragmentation”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


January 18, 2012 9:20 PM

The Size Of The Boat. The Motion Of The Ocean. tagged “Media Fragmentation”

Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more

By Mitch Joel


November 12, 2011 9:47 AM

Google+ It's Time To Make Your Move tagged “Media Fragmentation”

Is Google+ going to be the right move for every business? Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don't wait. Earlier this week, Google introduced Google+ Pages for business... Read more

By Mitch Joel


June 16, 201110:32 PM

A Philosophy Of Tenacity tagged “Media Fragmentation”

Success in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause. Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this:... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Media Fragmentation”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


February 21, 2011 9:01 PM

Blogging Is Dead (Again) tagged “Media Fragmentation”

Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go through the hassle of thinking up unique thoughts, trying to formulate them into sentences and paragraphs, and then pull it... Read more

By Mitch Joel


November 30, 201011:53 PM

The Secret To Getting Attention tagged “Media Fragmentation”

Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about their message. It has not become easier to do so. In fact, it's much harder. The reason getting attention is... Read more

By Mitch Joel


October 7, 2010 9:12 PM

The Revolution Will Not Be Televised tagged “Media Fragmentation”

Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more

By Mitch Joel


July 8, 201011:19 AM

Television At The Crossroads tagged “Media Fragmentation”

Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more

By Mitch Joel


January 9, 2010 7:13 PM

The Local Radio Dilemma tagged “Media Fragmentation”

Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more

By Mitch Joel


December 22, 2009 5:05 PM

The Shift From An Advertising World To A Marketing World tagged “Media Fragmentation”

When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more

By Mitch Joel


September 13, 2009 9:59 AM

Benchmarking The Internet Against TV tagged “Media Fragmentation”

Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one question that always comes up is, "when will the Internet surpass television in terms of mass consumption and usage?" That's... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Media Fragmentation”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


June 2, 200910:12 AM

When The Media Is The Message tagged “Media Fragmentation”

The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director, Arjun Basu. You can view the original post here: When The Media Is The Message. What do we mean when... Read more

By Mitch Joel


May 7, 2009 7:31 AM

The Astounding Evolution Towards Less In A "More Society" tagged “Media Fragmentation”

No one pays much attention to anything these days. In August 1981, the world changed dramatically. The saying "I Want My MTV," was introduced, and even though musicians traditionally stood behind the music, now they were forced not only to... Read more

By Mitch Joel


March 15, 2009 6:46 AM

Get Out Of Your Own Way tagged “Media Fragmentation”

Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: - I don't watch TV anymore... let alone watch the commercials. - I don't read the newspaper anymore. - I only... Read more

By Mitch Joel


February 7, 2009 8:51 PM

The Future Is Flying Cars tagged “Media Fragmentation”

Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I am frequently asked about the future: where is social media going to go, what are the technologies we need to... Read more

By Mitch Joel


December 30, 2008 9:17 PM

Mass Media - Mass Destruction tagged “Media Fragmentation”

It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it. Newspapers are feeling it. Movies are feeling it. Books are feeling it. Even websites and Blogs that act like mass... Read more

By Mitch Joel


December 23, 200811:40 PM

Breaking News On The Internet tagged “Media Fragmentation”

Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a news source for the mass population. Once again, this changes everything. "The internet, which emerged this year as a leading... Read more

By Mitch Joel


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