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Media Format

August 13, 201511:54 PM

The Four Outcomes Of Content tagged “Media Format”

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the... Read more

By Mitch Joel

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July 14, 201511:41 PM

The Thing About Podcasting And Making Real Money tagged “Media Format”

Question: "what do you prefer: writing or podcasting?" I hate that question. I get it all of the time. The first thing that I think about, when someone asks that question is the whole, "which one of your children do... Read more

By Mitch Joel

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June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Media Format”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Media Format”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

Utilities:


April 15, 2011 7:44 AM

Control... That Old Thing tagged “Media Format”

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Media Format”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


March 17, 201010:47 PM

Buying A Newspaper And Free News tagged “Media Format”

Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along with the entire Canwest newspaper family, I immediately asked one of my business partners over at Twist Image if our... Read more

By Mitch Joel


September 10, 2009 4:51 PM

From Degrees To Pixels tagged “Media Format”

It's hard for many to embrace, but it's a reality. Changes in business today are becoming more and more dramatic and pronounced. It's not just something that has been written about in this column for the past year and a... Read more

By Mitch Joel


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