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Media Dollars

October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Media Dollars”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 12, 2012 6:17 PM

The iPad Should Be Free tagged “Media Dollars”

Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades. It's a model that many computer... Read more

By Mitch Joel


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