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Media Disruption

May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Media Disruption”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Media Disruption”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity tagged “Media Disruption”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


August 14, 2010 5:05 PM

People Pay For Value - Their Value, Not Yours tagged “Media Disruption”

Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But, it's their perceived value and not the value you assign to it. Newspapers aren't dying. People are just buying them... Read more

By Mitch Joel


July 8, 201011:19 AM

Television At The Crossroads tagged “Media Disruption”

Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more

By Mitch Joel


June 24, 2010 9:18 PM

The Media Disruption Within tagged “Media Disruption”

One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within. Shel Holtz (famed communications expert... Read more

By Mitch Joel


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