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Media Consumption

June 18, 2013 9:59 PM

The One Key To Successful Content tagged “Media Consumption”

What do you think makes someone's content relevant? Last night in New York City, the kind people at Google hosted a book launch for CTRL ALT Delete. Instead of making it the standard fare, I opted to invite Seth Godin... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Media Consumption”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


December 27, 2012 8:14 AM

The New Exclusive tagged “Media Consumption”

Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc... I get a notification (in this instance, I have the alert set-up to only... Read more

By Mitch Joel


April 9, 2012 3:37 PM

The New Media Diet tagged “Media Consumption”

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more

By Mitch Joel


February 23, 201210:56 PM

Where The Boys (And Girls) Are tagged “Media Consumption”

In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Media Consumption”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Media Consumption”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


January 19, 201110:56 PM

The New Mass Media Is The iPad tagged “Media Consumption”

The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010... Read more

By Mitch Joel


December 7, 2010 9:27 AM

The iPad And The Marketing Professional tagged “Media Consumption”

What is your holiday season going to look like? The holidays are around the corner. The road rage of parking at the shopping mall and elbowing your way through the aisles to get that special something for our loved ones... Read more

By Mitch Joel


September 22, 201010:23 PM

You Do This More Than Sleeping And Working tagged “Media Consumption”

People spend more than half of their day consuming media. Making a statement like that should make you look at this Blog post with your head titled sideways and your eyebrows raised - the way a dog looks when you... Read more

By Mitch Joel


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