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Media Company

April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Media Company”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Media Company”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Media Company”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Media Company”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium tagged “Media Company”

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Media Company”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Media Company”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Media Company”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Media Company”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Media Company”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Media Company”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Media Company”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Media Company”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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November 26, 201511:00 PM

Why The Newspaper Business? tagged “Media Company”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

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November 5, 201511:26 PM

Being Against Programmatic tagged “Media Company”

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their... Read more

By Mitch Joel

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September 24, 201511:53 PM

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits... tagged “Media Company”

Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Jonah Peretti has had a front-row seat. As the... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Media Company”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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December 5, 2014 5:39 PM

Everything Is Mobile, And The World According To Vice tagged “Media Company”

Houston, We Have A Problem. I've known Shane Smith for over twenty years. Most people know Shane as the co-founder of Vice. We first met in the early nineties, when he was launching a local alternative publication called, Voice Of... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Media Company”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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August 26, 201411:36 PM

A Twitch In Time tagged “Media Company”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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