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Entries tagged with “
Media Company
”March 15, 2013 9:19 PM
Ads Worth Spreading 2013 tagged “Media Company”
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more
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March 2, 2013 8:28 AM
Where Innovation Happens tagged “Media Company”
Where do you think innovation happens? Are you doing your best work when you are alone with your ideas? Are you doing your best work when you're collaborating at the office with your peers? Do you do your best work... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Media Company”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Media Company”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Media Company”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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January 3, 201310:03 PM
Build A Platform tagged “Media Company”
There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. A better education? Work for a secure company? Start your own business? Move to a more prosperous area? I... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Media Company”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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September 22, 2012 7:51 AM
The Tune-Up Of TV tagged “Media Company”
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more
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August 31, 2012 1:31 PM
The Problem With Time Spent tagged “Media Company”
How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more
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August 30, 2012 3:17 PM
The Misery Of Monetization tagged “Media Company”
Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more
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July 19, 201210:02 AM
The Marketing Problem Is Simple: There Are Too Many Ads tagged “Media Company”
As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more
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May 29, 2012 9:01 AM
Facebook Should Not Be Treated like Other Media tagged “Media Company”
What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Media Company”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising tagged “Media Company”
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading tagged “Media Company”
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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February 16, 2012 3:16 PM
Slimy Sales And Marketing Tactics tagged “Media Company”
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Media Company”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Media Company”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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July 16, 2011 6:50 AM
The Social/Anti-Social Network tagged “Media Company”
Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook). This week, Google CEO and... Read more
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July 12, 2011 8:36 AM
The Case For Myspace tagged “Media Company”
In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more
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