Search Results
Entries tagged with “

Media Channel

September 11, 2016 7:38 AM

Unmistakable Creative With Srinivas Rao - This Week's Six Pixels Of Separation Podcast tagged “Media Channel”

Episode #531 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a... Read more

By Mitch Joel

Utilities:


September 11, 2016 6:12 AM

SPOS #531 - Unmistakable Creative With Srinivas Rao tagged “Media Channel”

Welcome to episode #531 of Six Pixels Of Separation - The Mirum Podcast. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a decade, so it's always interesting to see news... Read more

By Mitch Joel

Utilities:


June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Media Channel”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

Utilities:


May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “Media Channel”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

Utilities:


March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Media Channel”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

Utilities:


March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Media Channel”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

Utilities:


December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Media Channel”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

Utilities:


May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Media Channel”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

Utilities:


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Media Channel”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

Utilities:


January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Media Channel”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

Utilities:


October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Media Channel”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

Utilities:


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Media Channel”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Media Channel”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 19, 201311:00 PM

This Blog Is Dead tagged “Media Channel”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Media Channel”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Media Channel”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Media Channel”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Media Channel”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Media Channel”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Media Channel”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


1 2 3 4 5