Search Results
Entries tagged with “

Media Channel

October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Media Channel”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

Utilities:


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Media Channel”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Media Channel”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 19, 201311:00 PM

This Blog Is Dead tagged “Media Channel”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 22, 2013 7:50 PM

A New Golden Age For Television tagged “Media Channel”

Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From a purely content and technology perspective, there is no doubt that television has evolved at a rapid pace in the... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Media Channel”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Media Channel”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Media Channel”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Media Channel”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Media Channel”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Media Channel”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


January 21, 2013 3:40 PM

Three New(ish) Trends In Digital Media tagged “Media Channel”

Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more

By Mitch Joel


January 9, 2013 8:54 PM

Maybe Nobody Knows Nothing tagged “Media Channel”

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Media Channel”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media tagged “Media Channel”

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Media Channel”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


September 25, 2012 9:39 AM

Where Everybody Knows Your Name... And Face tagged “Media Channel”

Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine... Read more

By Mitch Joel


July 3, 201210:49 PM

You Can't Pay Me To Do That tagged “Media Channel”

At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity tagged “Media Channel”

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


May 29, 2012 9:01 AM

Facebook Should Not Be Treated like Other Media tagged “Media Channel”

What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more

By Mitch Joel


1 2 3 4