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Media Buying

January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Media Buying”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

Utilities:


April 30, 201312:55 PM

Is Google Breeding An Army Of "Glassholes"? tagged “Media Buying”

The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Media Buying”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Media Buying”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


January 10, 201111:01 PM

Blogging And Podcasting As A Business Model tagged “Media Buying”

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

By Mitch Joel


January 25, 200811:49 PM

Google Eats Advertising For Breakfast tagged “Media Buying”

In another step to making itself self-aware, Google announced this week that it has spent the past year working with Publicis on "the sharing of proprietary technical knowledge, as well as insights about advertising and media planning and buying, and... Read more

By Mitch Joel


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