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Media Buy

June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Media Buy”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

By Mitch Joel


April 1, 200910:31 PM

Always Remember Marketing Is Not Advertising tagged “Media Buy”

It's not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising is beginning to show signs of economic woes as well, but make no mistake about it, Digital Marketing is still... Read more

By Mitch Joel


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Media Buy”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


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