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Media Agency

August 8, 2014 5:20 PM

Content As Advertising tagged “Media Agency”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

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April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Media Agency”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

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October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Media Agency”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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August 28, 2013 3:40 PM

7 Reasons Why Marketers Should Be Twerking Miley Cyrus tagged “Media Agency”

Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are! When cultural moments like Miley Cyrus at the Video Music Awards happen, we can't help but stop... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Media Agency”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Media Agency”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


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