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Entries tagged with “
Media Company
”October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Media Company”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Media Company”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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July 16, 2011 6:50 AM
The Social/Anti-Social Network tagged “Media Company”
Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook). This week, Google CEO and... Read more
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July 12, 2011 8:36 AM
The Case For Myspace tagged “Media Company”
In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more
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May 16, 201111:20 PM
The Other Side Of Privacy tagged “Media Company”
You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. From a lack of... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Media Company”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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September 10, 2010 7:45 PM
The Internet Is Your Media Lab tagged “Media Company”
Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more
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August 19, 2010 7:16 PM
Pay Attention To The Future Of The Internet Today tagged “Media Company”
When you think about the Internet, what do you think about? Google and Verizon in the U.S. came together to propose a new direction for both the Internet and the future of wireless connectivity that seems to be ruffling many... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Media Company”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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August 23, 2009 1:29 PM
Your Company Is A Media Company tagged “Media Company”
One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about... Read more
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May 29, 2009 2:27 PM
When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Media Company”
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more
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April 10, 2009 9:15 PM
It's Not A Numbers Game (But It Is A Numbers Game) tagged “Media Company”
Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more
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December 13, 2008 8:44 PM
The Beauty Of Blogging tagged “Media Company”
The Huffington Post Complete Guide To Blogging book just hit the bookshelves, and the foreword by Kenneth Lerer and the introduction by Arianna Huffington make it worth the price of the book alone. It's heartwarming to hear about why they... Read more
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December 9, 200811:52 PM
Banner Advertising Is But One Small Component Of Digital Marketing tagged “Media Company”
When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more
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November 22, 200811:33 AM
Trading Analog Dollars For Digital Pennies tagged “Media Company”
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus on selling online advertising, they're only getting a fraction of what they used to get (or are currently getting) when... Read more
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June 26, 200811:53 PM
Mass Media Or Mass Content - What's Worse? tagged “Media Company”
I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, author of Everything Is Miscellaneous and Small Pieces Loosely Joined, and Blogger over at Joho The Blog) speak, and he said something that changed my perspective on Blogs. For... Read more
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