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Entries tagged with “
Media Channel
”February 3, 2012 9:16 AM
Expect Big Changes At Facebook tagged “Media Channel”
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Media Channel”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Media Channel”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Media Channel”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 24, 2011 1:45 PM
Good To Great To Different tagged “Media Channel”
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Media Channel”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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November 12, 2011 9:47 AM
Google+ It's Time To Make Your Move tagged “Media Channel”
Is Google+ going to be the right move for every business? Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don't wait. Earlier this week, Google introduced Google+ Pages for business... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet) tagged “Media Channel”
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Media Channel”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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October 11, 2011 8:34 PM
The "I Like You" Myth tagged “Media Channel”
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more
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June 28, 2011 9:03 AM
The New Media Pecking Order tagged “Media Channel”
There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more
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June 25, 2011 2:36 PM
Six Links Worthy Of Your Attention #53 tagged “Media Channel”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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June 24, 2011 8:24 PM
The One Screen World tagged “Media Channel”
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more
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June 16, 201110:32 PM
A Philosophy Of Tenacity tagged “Media Channel”
Success in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause. Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this:... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Media Channel”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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June 4, 2011 2:16 PM
Six Links Worthy Of Your Attention #50 tagged “Media Channel”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 10, 2011 6:43 AM
The New Twitter Effect tagged “Media Channel”
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Media Channel”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Media Channel”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 25, 2011 8:44 PM
When Mobile Eats The Internet's Lunch tagged “Media Channel”
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more
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