Media Attention

The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

By Mitch Joel

Knowing who to reach out to in the media is becoming an increasingly more complex task. Journalists working at mass media publications are inundated with press releases, emails and phone calls (on top of unreasonable editorial deadlines) from both professional... Read more

By Mitch Joel