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Media

August 13, 201511:54 PM

The Four Outcomes Of Content tagged “Media”

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the... Read more

By Mitch Joel

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July 9, 201511:48 PM

The Next 7 Business Books That Everyone Should Read tagged “Media”

It's summer. It's really summer. This is the time to read.  What's next to your night table? What book is stashed in your backpack? How many books do you have loaded up on your Kindle? While there are a bunch... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Media”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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June 24, 201511:43 PM

Algorhythm... My Next Book tagged “Media”

Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age is not as easy... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Media”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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May 11, 2015 8:01 AM

Are You Living In A (Filter) Bubble? tagged “Media”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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May 5, 2015 6:50 AM

The New Broadcaster tagged “Media”

A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the weekend, was the amount of people who used live streaming platforms like Meerkat and Periscope to transmit the boxing match... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Media”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Media”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand tagged “Media”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Media”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Media”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Media”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

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February 12, 201511:52 PM

What You Don't Know About David Carr tagged “Media”

David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Media”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Media”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Media”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Media”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Media”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

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December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Media”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

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