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Media

January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Media”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Media”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Media”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Media”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Media”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Media”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Media”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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December 12, 2016 8:03 AM

PewDiePie, YouTubers And The Future Of Celebrity - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Media”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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December 11, 2016 1:06 PM

Media's Massive Problems With Jay Rosen - This Week's Six Pixels Of Separation Podcast tagged “Media”

Episode #544 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's not just fake news. The entire media business is in a tailspin now. The last United States Presidential... Read more

By Mitch Joel

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December 11, 2016 5:55 AM

SPOS #544 - Media's Massive Problems With Jay Rosen tagged “Media”

Welcome to episode #544 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #544 - Host: Mitch Joel. It's not just fake news. The entire media business... Read more

By Mitch Joel

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December 9, 2016 9:47 AM

Clay Shirky Is Back (And He's Taking On China) tagged “Media”

What do you really know about China, smartphones, business and how it impacts the world? There are only a handful of truly original, influential and innovative modern thinkers when it comes to business, media and technology. If there were a Mount... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Media”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Media”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Media”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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November 26, 2016 5:18 AM

Six Links Worthy Of Your Attention #336 tagged “Media”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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November 24, 2016 6:24 AM

Creativity Is Alive And Well tagged “Media”

Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos. In fact, I'd argue that they are much more than... Read more

By Mitch Joel

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November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Media”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

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November 19, 2016 5:43 AM

Six Links Worthy Of Your Attention #335 tagged “Media”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Media”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

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October 28, 201611:58 PM

The Value (And Power) Of Attention tagged “Media”

This will be something important to watch. Your life is a casino. Sadly? Do you seek attention? Is your job to extract attention from consumers? What battles are you fighting to get more sales and build your brand? There are... Read more

By Mitch Joel

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