Search Results
Entries tagged with “

Media

April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Media”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

Utilities:


April 21, 201511:34 PM

Your Streaming Live Brand tagged “Media”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

Utilities:


April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Media”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

Utilities:


March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Media”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

Utilities:


February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Media”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

Utilities:


February 12, 201511:52 PM

What You Don't Know About David Carr tagged “Media”

David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been... Read more

By Mitch Joel

Utilities:


January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Media”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

Utilities:


January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Media”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

Utilities:


January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Media”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

Utilities:


January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Media”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

Utilities:


December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Media”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

Utilities:


December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Media”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

Utilities:


December 3, 201411:19 PM

I Want To See Ads! tagged “Media”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

Utilities:


November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Media”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 14, 2014 4:19 PM

Media Redefined tagged “Media”

When you think of someone who understand the state of media, who do you think of? One of the most interesting media characters I follow is Jason Hirschhorn. I've been subscribing to his e-newsletter (yes, I still enjoy getting these fascinating... Read more

By Mitch Joel

Utilities:


November 6, 201411:40 PM

How To Blog In 2014 tagged “Media”

I still love to blog... how about you? It's amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being... Read more

By Mitch Joel

Utilities:


November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Media”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

Utilities:


October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Media”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

Utilities:


October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Media”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

Utilities:


September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Media”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16