Search Results
Entries tagged with “

Media

July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Media”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

Utilities:


July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Media”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

Utilities:


June 29, 201611:45 PM

Are Podcasts Worth More Than An MBA? tagged “Media”

How you learn may not be as important as where you learn. There's this meme-like image that resurfaces every now and again online that features a quote from me. The truth is, that I don't think it came from my... Read more

By Mitch Joel

Utilities:


June 28, 201611:42 PM

The Anemic State Of Content And News tagged “Media”

You're probably not reading this. Still, there is a very strong likelihood that you have already shared this article. Even if you haven't read anything but the headline. Sure, we all know the countless times that people share things like... Read more

By Mitch Joel

Utilities:


June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Media”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

Utilities:


May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Media”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

Utilities:


May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Media”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

Utilities:


April 29, 2016 7:57 AM

Humans First. Technology Second. tagged “Media”

It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after... Read more

By Mitch Joel

Utilities:


April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Media”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

Utilities:


April 12, 201611:30 PM

A Dying Breed tagged “Media”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

Utilities:


April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Media”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

Utilities:


April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Media”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

Utilities:


March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “Media”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

Utilities:


March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Media”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

Utilities:


March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Media”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

Utilities:


March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Media”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

Utilities:


March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Media”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

Utilities:


March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Media”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

Utilities:


March 2, 201611:42 PM

The Story Of Vice And The Future Of Media tagged “Media”

I'm a metalhead punk. That's about it. With that comes my general attitude of wanting to mess up the system, keep things casual and honest, and never be satisfied with what is a part of the establishment. Faster and harder.... Read more

By Mitch Joel

Utilities:


February 24, 2016 9:34 PM

Don't Forget The Message tagged “Media”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

Utilities: