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Media

May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Media”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Media”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 29, 2016 7:57 AM

Humans First. Technology Second. tagged “Media”

It seems simple enough. Let's put each other first, before the technology. What is simple is not often what we - as humans - do. Think about it this way: what is the first thing that you touch right after... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Media”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Media”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Media”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Media”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “Media”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Media”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Media”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Media”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

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March 10, 201612:41 PM

Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Media”

Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more

By Mitch Joel

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March 9, 201611:28 PM

Virtually There With Virtual Reality For Brands tagged “Media”

Virtual reality and augmented reality will be the next digital platform. It's kind of a buzzwordy thing to say, but it is a fact. In the past several years, I've been privileged to see the evolution of this platform to... Read more

By Mitch Joel

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March 2, 201611:42 PM

The Story Of Vice And The Future Of Media tagged “Media”

I'm a metalhead punk. That's about it. With that comes my general attitude of wanting to mess up the system, keep things casual and honest, and never be satisfied with what is a part of the establishment. Faster and harder.... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Media”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Media”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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December 15, 201511:00 PM

Content Is Not Advertising tagged “Media”

Sadly, many people believe that content is the new advertising. I don't. The other week, I was interviewed by Rich Brooks for his Agents of Change Podcast (it runs about 30 minutes long). Do start the interview off, I was... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Media”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 26, 201511:00 PM

Why The Newspaper Business? tagged “Media”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

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November 24, 201511:38 PM

Facebook Is A Reflection Of You tagged “Media”

Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you... Read more

By Mitch Joel

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