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Entries tagged with “
Media
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Media”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Media”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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April 30, 201312:55 PM
Is Google Breeding An Army Of "Glassholes"? tagged “Media”
The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more
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April 12, 2013 8:21 PM
Fascinating Perspectives On The Future Of Media tagged “Media”
It's Friday night. Your week was probably a long one (it was if you were me). Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever... STOP! Stop and watch this 28 minute conversation between Charlie Rose... Read more
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April 4, 201311:04 AM
Did You See That? tagged “Media”
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more
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March 28, 2013 5:51 PM
Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Media”
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more
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March 26, 201310:34 PM
The Art Of Public Speaking tagged “Media”
Is there any true value in public speaking? It's a question that I get asked all of the time. Most entrepreneurs and marketers want to speak as a way to create a platform and put some thought leadership out into... Read more
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March 20, 2013 9:29 PM
Where Content Goes To Die tagged “Media”
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more
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March 19, 2013 2:04 PM
You Must Read This! tagged “Media”
What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to... Read more
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March 5, 201312:21 PM
The Other Story Of The Smartphone tagged “Media”
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the... Read more
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February 27, 2013 4:01 PM
As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business tagged “Media”
It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at... Read more
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February 25, 201310:30 AM
Are Consumers Smart Enough For Smart TV? tagged “Media”
Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more
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February 21, 201311:11 AM
The Content Crash tagged “Media”
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more
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February 19, 2013 2:35 PM
The Future of Media Is Beyond The Screen tagged “Media”
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more
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February 1, 201310:19 AM
Copying Apple tagged “Media”
It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more
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January 31, 2013 4:25 PM
On Death And Dying Brands tagged “Media”
The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Media”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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December 21, 2012 2:32 PM
Is Amazon The Future Of Media? tagged “Media”
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more
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December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Media”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
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December 6, 2012 7:13 PM
Do You Need A Degree In Digital Marketing And Social Media? tagged “Media”
How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more
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