Search Results
Entries tagged with “

Media

September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Media”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

Utilities:


September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Media”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

Utilities:


August 12, 201411:08 PM

A Story Of Character tagged “Media”

Doomsday Scenario. If you have ever given a presentation in public, you have thought about the Doomsday Scenario. It can be anything from passing out in public and peeing your pants on stage to forgetting what you were going to... Read more

By Mitch Joel

Utilities:


July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Media”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

Utilities:


July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Media”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

Utilities:


July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience tagged “Media”

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

Utilities:


July 1, 2014 8:06 AM

Facebook On The Brain tagged “Media”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

Utilities:


June 24, 201411:37 PM

Sharing, Celebrating And Selling Your Favorite Authors tagged “Media”

There is nothing that inspires me more than a great book. Yes, I love the power of connecting to content on blogs, Facebook, Twitter, magazines (Fast Company, Wired, etc...), online publications (Quartz, Lost At E Minor, PSFK, etc...), but if... Read more

By Mitch Joel

Utilities:


June 18, 201411:28 PM

Time For Digital Transformation tagged “Media”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Media”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

Utilities:


May 28, 201411:18 PM

How To Be A Recognized Authority tagged “Media”

Do you define yourself as an authority in your industry? Does it really even bear repeating that if you're the only one who is recognizing yourself as an authority that you may, in fact, not actually be one? We see... Read more

By Mitch Joel

Utilities:


May 16, 2014 5:01 PM

The Business Of Creativity tagged “Media”

It's the question we all want answered: where does creativity comes from (and how can I get me some of it!)? I would be open to argue that creativity is a team sport. While one person may be the lightning... Read more

By Mitch Joel

Utilities:


May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Media”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

Utilities:


May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Media”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

Utilities:


April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Media”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Media”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel

Utilities:


April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Media”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Media”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

Utilities:


March 13, 2014 5:55 PM

Awards Worth Winning tagged “Media”

Are you cynical of people who win awards or make some kind of bestsellers list? Whether it's the New York Times' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I've... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Media”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15