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Entries tagged with “
Media
”May 17, 2012 7:40 PM
Leaving Facebook tagged “Media”
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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May 3, 2012 3:11 PM
The Foundation Of Social Business tagged “Media”
Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules tagged “Media”
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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April 20, 2012 7:20 PM
The City Of The Future tagged “Media”
Are you fascinated by humanity? Great ideas happen when we come together as a group of people. This is why the role of our cities in our society plays such a critical and fascinating role. It's true, that everything good... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Media”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Media”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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March 20, 201210:42 AM
Are Those Robots or People Clicking on Your Site? tagged “Media”
The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more
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March 17, 2012 7:13 AM
The Early Days of Hashtag Marketing tagged “Media”
Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Media”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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March 6, 2012 1:35 PM
Turn Off, Tune Out, Drop In tagged “Media”
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Surprisingly, I have not been... Read more
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January 24, 2012 4:38 PM
Does This Blog Make Me Look Fat? tagged “Media”
Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more
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December 28, 2011 2:37 PM
Two Great Questions tagged “Media”
Whether you're about to interview someone for a job or heading out to a networking dinner... Here are two questions about business that will either take someone completely off guard or engage you - head on - in a deep... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Media”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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December 16, 2011 8:42 PM
We The Media tagged “Media”
Everything you say (and do) is being recorded and will be judged in the court of public opinion. Put aside how you feel both politically and philosophically about the Occupy Wall Street movement and take a few minutes to watch... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Media”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 13, 201112:11 PM
How to Recover From Social Media Blunders tagged “Media”
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more
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December 1, 2011 8:46 PM
The Line tagged “Media”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Media”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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November 10, 201110:29 AM
3 Things About Facebook tagged “Media”
Facebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. For some, it's... Read more
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November 3, 2011 3:09 PM
New Ways Of Working tagged “Media”
As much as we embrace change, we are all creatures of habit. Back in 1988, I became interested in actually publishing magazines. Prior to that (in and around my teenage years), I was always fascinated with journalism, newsletters, writing, media... Read more
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