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Measurement

April 19, 201312:16 PM

The Failure Of Social Media tagged “Measurement”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Measurement”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Measurement”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Measurement”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


November 13, 2010 2:35 PM

Video Must Become More Social tagged “Measurement”

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Measurement”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


June 9, 2009 9:23 PM

The New Game Changer - The Marketing Crisis tagged “Measurement”

We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Measurement”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


April 23, 2009 7:17 AM

Making Things Click Online Is Smart Business tagged “Measurement”

If there's one conversation happening around the water cooler right now, it is how to figure out what's working in terms of marketing your business, how to measure it, and how to make it work even more efficiently. This talk... Read more

By Mitch Joel


September 8, 200811:54 PM

The Agency Of The Future Is... tagged “Measurement”

The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more

By Mitch Joel


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Measurement”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


February 21, 2008 5:43 PM

Respect My Authority - Social Media Analytics tagged “Measurement”

If people like Avinash Kaushik are all excited over the notion of Web Analytics 2.0 and getting beyond the "what are they doing" and into cool metrics like sessions, downloads, actions and other telling ways of seeing who's doing what... Read more

By Mitch Joel


December 13, 200711:39 PM

The Fluid Web And The Waves Of Change In Online Marketing Metrics tagged “Measurement”

The Fluid Web is becoming a reality and we simply don't have the Digital Marketing metrics in place to measure it and define success. I first heard about the Fluid Web from Avinash Kaushik - Analytics Evangelist at Google -... Read more

By Mitch Joel


November 28, 2007 9:43 PM

Online Social Networks Double Bubble tagged “Measurement”

What do you think about the "B" word? Bubble. I lived through the dot com bubble. I was there before it happened. I even stuck around for a little bit after. Being on the search engine side, I had a... Read more

By Mitch Joel


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