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Mass Media Channel

April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Mass Media Channel”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

Utilities:


June 17, 2010 3:23 PM

Broadcasting Works (Even In Social Media) tagged “Mass Media Channel”

It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more

By Mitch Joel


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