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Mass Media
”April 23, 201310:45 PM
The Small Wins From Social Media tagged “Mass Media”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
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April 17, 2013 7:16 PM
The Perfect Tweet tagged “Mass Media”
When is the right time to tweet? I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw... Read more
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April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Mass Media”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Mass Media”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Mass Media”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Mass Media”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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October 19, 2012 1:29 PM
The Homogeny Of Social Media tagged “Mass Media”
What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more
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October 17, 201212:43 PM
The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Mass Media”
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more
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August 16, 2012 7:41 PM
The Power Of Direct Relationships tagged “Mass Media”
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more
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August 14, 2012 9:52 AM
Are You In The Business of Awesome? tagged “Mass Media”
It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more
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June 12, 201210:55 AM
The Internet Could Be Closed For Business tagged “Mass Media”
Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more
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June 5, 2012 7:44 PM
Is Social Media Too Good To Be True? tagged “Mass Media”
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more
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May 25, 2012 2:55 PM
The Blog Of Awesome tagged “Mass Media”
In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel at this morning's C2 MTL conference. In short, my answer was: Be awesome... Read more
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May 15, 2012 1:01 PM
Can Breastfeeding Save Time Magazine? tagged “Mass Media”
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Mass Media”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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October 11, 2011 9:32 AM
On Weirdoes, The Long Tail, Seth Godin And You tagged “Mass Media”
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Mass Media”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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September 20, 2011 6:38 PM
The Value (And Waste) Of Twitter tagged “Mass Media”
I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Mass Media”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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September 6, 2011 6:53 PM
The New Gatekeepers tagged “Mass Media”
Blogging did many cool things to our world, but the coolest thing it did was remove the Gatekeepers. The first time I heard the word "gatekeeper" it came out of Seth Godin's mouth. The idea that we (us, the audience,... Read more
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