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Mass Market

May 28, 201210:40 PM

Amazon's Ever-Growing Long Tail tagged “Mass Market”

This is less about the tail making more money than the head. Chris Anderson's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More, came out in 2004 with one simple concept: companies... Read more

By Mitch Joel


October 11, 2011 9:32 AM

On Weirdoes, The Long Tail, Seth Godin And You tagged “Mass Market”

Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more

By Mitch Joel


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