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Entries tagged with “
Mass Media
”November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative tagged “Mass Media”
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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October 11, 2011 9:32 AM
On Weirdoes, The Long Tail, Seth Godin And You tagged “Mass Media”
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Mass Media”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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September 20, 2011 6:38 PM
The Value (And Waste) Of Twitter tagged “Mass Media”
I often feel like I suck at Twitter. Besides the fact that I'm not all that comfortable with the public back and forth of platitudes, handshaking and baby kissing that I feel diminishes the authentic tweets from brewing to the... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Mass Media”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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September 6, 2011 6:53 PM
The New Gatekeepers tagged “Mass Media”
Blogging did many cool things to our world, but the coolest thing it did was remove the Gatekeepers. The first time I heard the word "gatekeeper" it came out of Seth Godin's mouth. The idea that we (us, the audience,... Read more
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August 10, 2011 3:31 PM
The Biggest Mistake Brands Make When It Comes To Social Media tagged “Mass Media”
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during... Read more
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July 26, 2011 9:43 AM
The Me Media tagged “Mass Media”
What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more
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July 12, 2011 8:36 AM
The Case For Myspace tagged “Mass Media”
In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more
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June 15, 2011 5:04 PM
What The World Needs Now Is More Media Hackers tagged “Mass Media”
Do you think that traditional mass media companies are really going to invent the future of media? It doesn't look good for them. You can say that it's somewhat ironic that a column like this might appear in The Huffington... Read more
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June 11, 2011 5:40 PM
Six Links Worthy Of Your Attention #51 tagged “Mass Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Mass Media”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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June 4, 2011 6:36 PM
Death Of The Teaser Campaign tagged “Mass Media”
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more
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June 4, 2011 2:16 PM
Six Links Worthy Of Your Attention #50 tagged “Mass Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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June 2, 201111:24 PM
Uncoupling Everything tagged “Mass Media”
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web.... Read more
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May 14, 2011 2:15 PM
Six Links Worthy Of Your Attention #47 tagged “Mass Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 12, 201110:55 PM
Moving People Creates Movements tagged “Mass Media”
What is art? It's a question that has been asked for as long as humans have done acts of creativity - from painting on cave walls to the architecture that surrounds us. Music is art and so to is the... Read more
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April 28, 2011 9:40 PM
The Value Of Utilitarianism Marketing tagged “Mass Media”
It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more
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April 23, 2011 1:56 PM
Six Links Worthy Of Your Attention #44 tagged “Mass Media”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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April 19, 201112:49 PM
The Drug Of "Next" tagged “Mass Media”
The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more
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