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Mass

June 18, 201511:09 PM

Is Television Lying To Us? tagged “Mass”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

Utilities:


December 29, 201112:56 PM

The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “Mass”

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more

By Mitch Joel


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