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Marketingvox

August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Marketingvox”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


May 9, 201212:55 PM

Welcome To "Less Is More" Marketing tagged “Marketingvox”

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Marketingvox”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


April 6, 2009 5:05 PM

What Three URLs Are On Your Mind Today? tagged “Marketingvox”

What's on your mind today? What three URLs have you been looking at more than usual today? I wish I remembered where I saw this question asked (or who asked it) over the weekend (it must have been on Twitter).... Read more

By Mitch Joel


March 30, 200910:28 PM

I Like To Watch… And So Do You tagged “Marketingvox”

How is your screen time spent? Online? TV? on your iPhone? The common thought - especially with those engaged in the new media space - is that more and more people are spending less and less time with their TVs.... Read more

By Mitch Joel


February 2, 200911:34 PM

Managing tagged “Marketingvox”

Why is it that most businesses are fine with either keeping things just as they are or cutting back on what they had planned to do? Not a day goes by that we don't see one of the many major... Read more

By Mitch Joel


November 25, 2008 3:50 PM

TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Marketingvox”

TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more

By Mitch Joel


October 23, 200810:19 PM

Nobody Uses Email Anymore tagged “Marketingvox”

Young people don't use email anymore. They see it as a traditional form of communication. They use it to thank their grandparents for a Birthday gift (or other times when they have to speak with old people). The above was... Read more

By Mitch Joel


September 8, 200811:54 PM

The Agency Of The Future Is... tagged “Marketingvox”

The Agency of the future is the Digital Marketing Agency of today. (but that's not how they spin the news). MarketingVox released a news item today titled, Marketers' Top 10 Wish List for Agencies of the Future. The results of... Read more

By Mitch Joel


March 20, 200811:54 PM

When GM Shifts 1.5 Billion From Traditional Advertising To Digital Marketing... tagged “Marketingvox”

Does it mean that General Motors is trying to get more bang for their advertising buck in a time of recession, or that the Advertising and Marketing world better really perk up and pay attention, because GM is the third... Read more

By Mitch Joel


October 10, 200710:19 PM

Virtual Worlds Get Some Real World Marketing Push tagged “Marketingvox”

I don't like the slagging of Second Life and Virtual Worlds. I know the concept of Virtual Worlds (and why anybody would take part in them) might seem a little "out there" for the common Marketer, but we need to... Read more

By Mitch Joel


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