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Marketingcharts

March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Marketingcharts”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Marketingcharts”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Marketingcharts”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Marketingcharts”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Marketingcharts”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


June 24, 201312:28 PM

Free Summer School For Marketers tagged “Marketingcharts”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Marketingcharts”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Marketingcharts”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


March 20, 2013 9:29 PM

Where Content Goes To Die tagged “Marketingcharts”

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Marketingcharts”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


November 13, 2012 8:01 AM

Why Email Needs A Facelift tagged “Marketingcharts”

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email), and while some of the email clients have advanced... Read more

By Mitch Joel


November 1, 2012 9:36 PM

Is The iPad The New TV? tagged “Marketingcharts”

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air, plug in my iPhone for the night and turn to the warm glow... Read more

By Mitch Joel


August 22, 2012 3:39 PM

The Fatigue Of A Great Offer tagged “Marketingcharts”

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Marketingcharts”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Marketingcharts”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


July 11, 2011 4:03 PM

Twitter Is Random tagged “Marketingcharts”

I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more

By Mitch Joel


February 12, 2011 6:33 AM

It's Not Me... It's You tagged “Marketingcharts”

When two people get tired of one another, it doesn't take long for the break-up to occur. Why should Social Media be any different? If you're in any kind of relationship, you're well aware of the delicate intricacies and the... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Marketingcharts”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


June 3, 201010:07 PM

The Real Business Of Virtual Goods tagged “Marketingcharts”

Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any... Read more

By Mitch Joel


March 30, 201010:55 PM

Invasion Of The Hand Computers tagged “Marketingcharts”

We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more

By Mitch Joel


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