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Marketing Technology

February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Marketing Technology”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Marketing Technology”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

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January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Marketing Technology”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Marketing Technology”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Marketing Technology”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

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May 13, 201611:18 PM

Disruption Of Disrupted tagged “Marketing Technology”

Opinions are not facts. Perspectives are not reality (they're personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up Bubble, and really loved it. It's a real page-turner. It was well-written. It was funny. It was fast-paced. It shed... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Marketing Technology”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Marketing Technology”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Marketing Technology”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Marketing Technology”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Marketing Technology”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Marketing Technology”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Marketing Technology”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


March 20, 201210:42 AM

Are Those Robots or People Clicking on Your Site? tagged “Marketing Technology”

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more

By Mitch Joel


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