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Marketing Tactic

April 11, 2013 8:29 PM

It's The Little Things tagged “Marketing Tactic”

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Marketing Tactic”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


February 16, 2012 3:16 PM

Slimy Sales And Marketing Tactics tagged “Marketing Tactic”

Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more

By Mitch Joel


December 2, 2011 9:24 PM

Social Media And How We're Botching The Best Part tagged “Marketing Tactic”

You can measure everything online, so why aren't we? eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play... Read more

By Mitch Joel


March 11, 201010:04 PM

The Future Of Social Media tagged “Marketing Tactic”

It's not enough to just be working with Social Media for most brands, they're also looking to build community... but then what? It's a fair question. The net result for many of the bigger brands is a thought that somehow... Read more

By Mitch Joel


April 29, 2009 8:17 PM

Understanding Ecosystems tagged “Marketing Tactic”

If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics must live, breathe and evolve within the marketing ecosystem that brands are creating and nurturing for their products and services... Read more

By Mitch Joel


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