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Marketing Strategy

September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Marketing Strategy”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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May 7, 201411:54 PM

Online Video Is Just As Expensive As TV Advertising tagged “Marketing Strategy”

You have to wonder just how powerful online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such... Read more

By Mitch Joel

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February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Marketing Strategy”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Marketing Strategy”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Marketing Strategy”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 10, 2013 2:58 PM

The Complexity Of Simplicity tagged “Marketing Strategy”

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Marketing Strategy”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


August 23, 201211:32 AM

The Problem Of Scale tagged “Marketing Strategy”

This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men's Health magazine? It's a quick way to not only think differently about the food choices we make, but slowly - over time -... Read more

By Mitch Joel


May 21, 2012 9:08 AM

The Lying Game tagged “Marketing Strategy”

Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Marketing Strategy”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


May 5, 201111:32 PM

Wanting Something tagged “Marketing Strategy”

How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you... Read more

By Mitch Joel


March 10, 2011 6:05 PM

Innovation And Talent In The Marketing Industry tagged “Marketing Strategy”

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce? tagged “Marketing Strategy”

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker tagged “Marketing Strategy”

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


January 24, 201110:19 PM

Good Old Fashioned Values tagged “Marketing Strategy”

If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more

By Mitch Joel


December 29, 201011:52 PM

The Followship Of Twitter tagged “Marketing Strategy”

Full disclosure: I'm not the best at Twitter. Currently, when I put personal and professional time and effort into my online efforts, I prefer the focus to be on this Blog and the Podcast of the same name. It fits... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Marketing Strategy”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


June 23, 201011:31 AM

Social Media Fairies And Pixie Dust tagged “Marketing Strategy”

Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more

By Mitch Joel


June 13, 2010 5:02 PM

Marketing In Twenty Minutes (Or Less) tagged “Marketing Strategy”

Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more

By Mitch Joel


May 25, 2010 1:40 PM

Marketing Critic tagged “Marketing Strategy”

In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers? Recently, I came across some media titles that made me smile: "Architecture Critic,"... Read more

By Mitch Joel


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