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Marketing Professor

May 9, 2014 8:29 PM

Winners And Losers In The Digital Age tagged “Marketing Professor”

This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. We watch the stock market dance like a... Read more

By Mitch Joel


May 10, 2013 8:55 PM

If Someone Is Watching, You Will Pedal Faster tagged “Marketing Professor”

We are creatures of evolution. No matter how hard we try to deny it. Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When... Read more

By Mitch Joel


April 26, 2013 8:41 PM

Why Things Catch On tagged “Marketing Professor”

What makes something contagious? This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He's also the bestselling business book author of Contagious - Why... Read more

By Mitch Joel


December 21, 2012 6:13 PM

One More Thing... Before You Take Off For The Holidays... tagged “Marketing Professor”

You're going to eat, drink and be merry for the next little while, aren't you? That's what this break is all about. Spend some time with family and friends and be thankful for everything that you have. It's the most... Read more

By Mitch Joel

April 19, 2010 8:37 PM

How One Non-Marketer Explains Social Media Marketing tagged “Marketing Professor”

If you had to explain Social Media and the Marketing opportunities available to young entrepreneurs, how would you do it? Hugh McGuire (Librivox and Bite-Sized Edits) sent me the link to his Slideshare presentation for an event he recently spoke... Read more

By Mitch Joel

February 20, 2010 7:18 PM

Proving Social Media Works tagged “Marketing Professor”

The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works. About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk,... Read more

By Mitch Joel