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Entries tagged with “
Marketing Professional
”January 25, 2012 3:19 PM
And In The End... tagged “Marketing Professional”
Do you have a morbid fascination with the end? I'm not sure why (but I'm pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I'm not ashamed to... Read more
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January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Marketing Professional”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “Marketing Professional”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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December 23, 2011 9:04 AM
What Will Future Marketers Think Of Us? tagged “Marketing Professional”
That is the question that consumes me. I not only see the new forms of Digital Marketing as an opportunity that no Marketing Professional should waste, I often wonder if I am doing everything I can (and - in the... Read more
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December 14, 2011 4:23 PM
Getting Over The Lazy tagged “Marketing Professional”
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more
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December 1, 2011 8:46 PM
The Line tagged “Marketing Professional”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Marketing Professional”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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October 5, 2011 3:28 PM
The End Of Change. The End Of Unusual. tagged “Marketing Professional”
What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Marketing Professional”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Marketing Professional”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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September 6, 2011 6:53 PM
The New Gatekeepers tagged “Marketing Professional”
Blogging did many cool things to our world, but the coolest thing it did was remove the Gatekeepers. The first time I heard the word "gatekeeper" it came out of Seth Godin's mouth. The idea that we (us, the audience,... Read more
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August 9, 201110:45 AM
Cloud Computing And The Streaming Of Everything Will Change Media Forever tagged “Marketing Professional”
We're getting much closer to the world of dumb clients... and that's a smart thing. Five years ago, the conversation about live video streaming was always relegated to a conversation about "the pipe" (the technology and the ability to deliver... Read more
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July 27, 2011 2:01 PM
The 10 Trends In Technology You Must Pay Attention To tagged “Marketing Professional”
"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally.... Read more
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May 27, 2011 8:55 PM
Tension As Motivation tagged “Marketing Professional”
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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April 29, 2011 7:48 PM
What The Next Five Years Will Be About tagged “Marketing Professional”
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more
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April 19, 201111:05 PM
The Chirping Sound Of Crickets tagged “Marketing Professional”
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. Success... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Marketing Professional”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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March 2, 2011 7:02 PM
5 New Business Books That You Should Read (But Probably Never Heard Of) tagged “Marketing Professional”
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Seth Godin releases... Read more
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February 28, 201110:48 PM
The Future Of Display Advertising (It's Bigger Than You Think) tagged “Marketing Professional”
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more
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February 3, 201110:14 PM
Facebook Isn't (Just) A Destination tagged “Marketing Professional”
Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more
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