Search Results
Entries tagged with “

Marketing Professional

July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Marketing Professional”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

Utilities:


July 3, 2014 8:03 AM

The World Is A Hyperlink tagged “Marketing Professional”

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

Utilities:


June 18, 201411:28 PM

Time For Digital Transformation tagged “Marketing Professional”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Marketing Professional”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

Utilities:


February 12, 201411:16 PM

The Marketing Moral Compass tagged “Marketing Professional”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


December 29, 2013 7:42 AM

When Customers Attack tagged “Marketing Professional”

Episode #390 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the... Read more

By Mitch Joel

Utilities:


December 29, 2013 7:39 AM

SPOS #390 - B2B Social Media Marketing With Paul Gillin tagged “Marketing Professional”

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals,... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Marketing Professional”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Marketing Professional”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 29, 2013 6:33 PM

Great Storytelling - Lessons From Ira Glass tagged “Marketing Professional”

Great storytelling is a lot of very hard work. It's sad that so many individuals (and this includes marketing professionals) feel that there is either a story to tell or that there isn't. This isn't always true. A germ of... Read more

By Mitch Joel


November 14, 201311:04 AM

Amazing People Are Everywhere. Meet Rae Hoffman. tagged “Marketing Professional”

This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel.... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Marketing Professional”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 30, 2013 8:01 PM

When Important Websites Crash tagged “Marketing Professional”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Marketing Professional”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Marketing Professional”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 6, 201310:58 AM

The Marketing Of Things tagged “Marketing Professional”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Marketing Professional”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Marketing Professional”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


June 21, 2013 8:42 PM

Short(er) Form Video tagged “Marketing Professional”

It's happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that it eventually became. Originally Seesmic was the Twitter for video. Shoot a quick, little video, and follow those you're interested... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Marketing Professional”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


1 2 3 4 5