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Marketing Professional

October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Marketing Professional”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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October 17, 2014 5:43 PM

Content Is Not King tagged “Marketing Professional”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

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October 1, 201411:05 PM

Was Eleven Years Of Relentless Blogging Worth It? tagged “Marketing Professional”

It was eleven years ago today... Actually, that's a bit of a lie. I started blogging eleven years ago yesterday. It wasn't every day (at first), but quickly - over time - the pace picked up. It was less about... Read more

By Mitch Joel

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September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Marketing Professional”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

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August 29, 2014 5:13 PM

Emotion Is The Fast Lane To The Brain tagged “Marketing Professional”

We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Marketing Professional”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Marketing Professional”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 3, 2014 8:03 AM

The World Is A Hyperlink tagged “Marketing Professional”

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Marketing Professional”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Marketing Professional”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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February 12, 201411:16 PM

The Marketing Moral Compass tagged “Marketing Professional”

Are marketer's the most loathed human beings on earth? It is a question worthy of an answer. As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there.... Read more

By Mitch Joel


December 29, 2013 7:42 AM

When Customers Attack tagged “Marketing Professional”

Episode #390 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the... Read more

By Mitch Joel

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December 29, 2013 7:39 AM

SPOS #390 - B2B Social Media Marketing With Paul Gillin tagged “Marketing Professional”

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals,... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Marketing Professional”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Marketing Professional”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


November 29, 2013 6:33 PM

Great Storytelling - Lessons From Ira Glass tagged “Marketing Professional”

Great storytelling is a lot of very hard work. It's sad that so many individuals (and this includes marketing professionals) feel that there is either a story to tell or that there isn't. This isn't always true. A germ of... Read more

By Mitch Joel


November 14, 201311:04 AM

Amazing People Are Everywhere. Meet Rae Hoffman. tagged “Marketing Professional”

This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at a Search Engine Strategies event. There was another speaker at the event who took park in a link strategies panel.... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Marketing Professional”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 30, 2013 8:01 PM

When Important Websites Crash tagged “Marketing Professional”

The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business. This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Marketing Professional”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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